Content Marketing: The Importance of Creativity to Innovate

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More than half of the world's population has access to the Internet and the current growth trend indicates that this figure is increasing. More and more brands and people coexist, connected in a competitive scenario that is constantly becoming more complicated. Therefore, the path that leads us to our target audience is increasingly difficult to find, how can a brand stand out and attract attention in this context? The answer lies in a good content marketing strategy.
Advertising investments can grow, but no strategy can be based list of latvia consumer email exclusively on paid. We will always have to define a content marketing strategy that helps us connect with users.

At this point where everything is evolving and evolving at the speed of light, can we still say " Content is King"?

The answer is in the numbers. Digital content marketing continues to work, a problem that was confirmed by Getfluence in early 2022 and that we at We Are Marketing monitor daily. The fact is that both paid marketing and content marketing offer great returns, but with an important nuance: content marketing generates 3x more leads and costs 62% less.

But that doesn’t mean the formula is immutable. Our experience tells us that for the content we create to continue to be attractive, we need to innovate in formats and ideas . This is where creativity applied to content marketing becomes the key to success. Thanks to this ability, we can stand out from the competition and attract our audience.