Don't expect immediate results

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You can do this by publishing articles and creating content to engage your target customers. To be taken seriously, speak the same language as your customers and position yourself as a wise leader in everything you write or share, enough to attract potential buyers.

4. Act like a pro
Your digital brand is the key to your business success; it is therefore essential that your online activity reflects your seriousness and professionalism. Optimize your business profile, create a Facebook business page instead of using your personal account and, above all, make sure that there are no typographical or technical errors in the content you publish.

Most of the time, social selling is about slowly sudan email list building and nurturing a relationship . Avoid presenting your sales pitch at the beginning: patience is key.

This sales technique is not about making a big buck quickly, but about building virtual relationships. Even if the person you’ve connected with doesn’t use your services, they could be referred to someone who does.”
Emphasize that you can build relationships by offering your help to others at no cost to you (other than a connection with a potential customer), such as free information, advice, or services.

Remember that while social selling is purely digital, it is important to keep in mind that the relationships created are very real. “You have to take the relationship as seriously as if the person were in front of you.”