At a higher value, we are looking at

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The critical thing about ABM is that what you need to do with it, is aligned very closely with your sales team. We're trying to do with our account-based marketing campaigns, is build a robust high-value pipeline for the sales team. Then, help them progress it, and towards a sale. What are we looking at, and what are we tracking? At the campaign level, we're looking at typical campaign metrics, conversion rates, cost per lead, stuff like that.


our overall account-based marketing program, the amount of revenue that we've closed. And we look at the projected pipeline value. Over the last couple of weeks is on a low level, like a campaign level, when uae telegram phone number list we are running, for example, lead generation campaigns on LinkedIn. The actual cost per lead has come down slightly over the last couple of weeks. And that could be an indication of what we've talked about already.


What Anna and Andy have both touched on, is this thirst for educational content. A lot of people are being thrown into a situation where they're having to launch new strategies, do things which they've never done before to try and plug some bleeding within the company, and they've got to figure out how to do this. People want educational content right now. At a high level, account-based marketing campaigns, as we're dealing with enterprise clients.