By Alba Chaves
Project Manager at Marketing4ecommerce
Timpers is an Alicante-based startup that produces sneakers created by blind people , which will be worn by Spanish athletes at the Tokyo 2020 Paralympic Games. The company is made up entirely of people with disabilities, who define their product as “the most inclusive sneakers on the market.” Their product is sneakers designed with bright colours for people with reduced visibility and with the name written in Braille , so their brand philosophy is a commitment to integration.
The brand reported on Tuesday, through its social media, that more than 50% of its stock had been stolen from its new warehouse. This incident is another example of how a good social media strategy and belgium business email database the power of your community can help you overcome a business crisis.
Timpers theft
Timpers Sneakers
How Timpers turned a 60% theft of its stock into an opportunity
As we said, this Tuesday the workers of Timpers explained through a video on their social networks how they had been robbed of about a thousand pairs of shoes, 60% of their total stock, in the premises they have located in a town in the province of Valencia.
They clarify that the Paralympic shoes are not in danger. According to José Carratalá , one of its founders, " it was two weeks ago when they delivered the shoes to the Spanish delegation and the theft occurred a week and a half ago . "