Utilize Chat Marketing for Generation

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TikTok goes up, Facebook goes down Facebook remains the most used social network for news, but users are more likely to say they see too much news in their News Feed compared to other networks, even though Facebook says only 4% of the content in the average person's News Feed comes from news outlets. While older people remain loyal to the platform, the younger generation has shifted much of its attention to more visual networks over the past three years.TikTok became the fastest-growing network in this year’s survey, reaching 40% of 18-24 year-olds, 15% of whom use the platform for news.


Usage is much higher in parts of Latin America, Asia and Africa than united kingdom phone number library in the US or Northern Europe. Telegram has also seen significant growth in some markets, offering an alternative to Meta-owned WhatsApp. “ TikTok is a source of news that I end up consuming because I often scroll through TikTok for other reasons, but the algorithm still ends up providing news ,” said a 22-year-old American woman. The conflict between Russia and Ukraine has increased TikTok’s global visibility.

Ukrainians have documented their experiences of the war on TikTok.Many publishers have increased their investments, but some are increasingly wary of the Chinese algorithm. BBC News had initially decided to avoid TikTok, but has now set up Russian and English channels to counter fake news surrounding the war in Ukraine. Should journalists remain impartial on social media? As more journalists are on social media.