How to use digital marketing strategies in your business

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According to research by RD Station published in August 2022, 79% of Brazilians are active users of social networks, spending an average of 3 hours and 49 minutes per day browsing, a time that is 53% higher than the global average.

Also according to a survey by Cupom Válido, Brazil leads the ranking of online sales growth with 22.2% in 2022. These numbers only prove the fact that digital marketing is essential for any business today .

What is digital marketing?
Digital marketing are communication actions that companies can use through the internet and other digital media to promote and sell their products or services, gaining new customers and improving their network of relationships.

How to get started in digital marketing?
Before creating any type of strategy, it is necessary costa rica mobile phone number to analyze your consumer's behavior. To connect with them, you need to know what type of content interests them, who is the potential buyer of your services or products and what age group is most interested in buying.

We have listed some strategies for your company to start investing in today:

1. Social networks
RD Station's research also says that over 90% consider Instagram to be the most relevant network. Those who use social networks for marketing and sales activities know that they need to overcome two important challenges: converting followers into customers and increasing conversions via social networks.

With this in mind, it’s easy to see that, for most professionals, Instagram is the preferred network to put this work into practice. In addition, invest in generating content to generate conversations and relationships with your followers, not just posting product posts.

2. Content Marketing
Content marketing means creating and sharing content that is highly relevant to your target audience . This helps your brand build a relationship of trust with the customer, gaining credibility and possibly becoming a reference in the segment. The content can provide information about the product or service and even the market or segment in which it operates. This way, it is possible to attract a more qualified audience, which increases the chances of conversion.

3. Paid Media
Just like conventional offline advertising, you can also pay to have your ads displayed on websites online. The most common ways to do this are through banners on content portals, sponsored links on Google Ads, and ads on social media, especially through Facebook Ads (a tool also responsible for displaying ads on Instagram).

4. Email Marketing
A good email marketing campaign should have segmented email lists, in which a company's customers are classified according to interests and characteristics. One of the best ways to get a good email list is to use a capture page. This way, only those who are truly interested in that business will receive more information.

Furthermore, the results of an email marketing campaign are measurable when an automation tool is used. It is possible to know how many emails were sent, how many people received them, how many people viewed them and even how many people clicked on the content.

5. SEO (Search Engine Optimization)
It is a marketing strategy to optimize a website and make it easier to be found by search engines, such as Google, for example. The use of a keyword is still one of the most effective search engine optimization tools. You just need to understand which words potential customers would be interested in and use on search engines. From there, you need to insert these words throughout the website within your content. The goal is to demonstrate to search engines the relevance of your content.

Before you start investing in any strategy, it’s important to understand when and why your customers are interacting, drive the creation of more effective content for each profile, and adjust your outreach to have the maximum impact on sales. Also, don’t be afraid to work with a top-notch digital marketing consultancy to avoid making mistakes after weeks or months of hard work and a lot of resources invested.