Based on my analysis of the situation, while the AmazonSmile program does have a social impact, it may not result in meaningful change or returns for Amazon. Why do I think so? Here are the questions I asked myself: Can the AmazonSmile program increase a company's sales simply through the desire to donate to a cause? Probably not. Is AmazonSmile easy enough to exist without much effort? Again, probably not.
Companies need to commit money and resources to the rich people data program, including getting the system up and running, providing support to nonprofits and consumers, allocating resources, and, of course, a significant marketing effort to make the program known and useful. In some cases yes, but in this plan, Amazon provides general support and does not apply to specific business purposes and reasons.
Nonprofits On the other hand, some nonprofits defended the importance of AmazonSmile. For example, SquirrelWood Equine Sanctuary received approximately $9,400 and claims it has made a huge difference. Another organization, The Cat's Meow, received about $4,000 in donations over several years and covered expenses when donations fell short. While the response from nonprofits supported by AmazonSmile is understandable, partnering with a large company can have an impact not only in terms of donations, but also in terms of visibility and strategy in the third sector.