In addition to engagement with fans, you can also use social media to share your knowledge. For example, start a weblog where you share tips and your knowledge with readers. Create and share a whitepaper on a topic that interests your followers. When you share valuable content, you create a positive image because followers see you as an expert in your field.
Try to keep up with your social media accounts. This doesn’t have to be daily. In any case, make sure they don’t get watered down. You can schedule messages with Hootsuite or Facebook, for example. Be careful not to prepare your messages too far in advance, so that you can respond to the situation (if it changes).
Start an action
More and more often you see a campaign passing by on different platforms switzerland mobile phone number list is an important argument for social media users to follow a brand online. It is also an option for small entrepreneurs to start a promotion or discount campaign. Make sure that it is relevant to your company and fits your products and/or services. But also of added value to your followers. Do not overload them with only campaigns. They can experience that as spam.
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Make the most of the summer! Tips for using social media [infographic]
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