Why is this KPI important?
The marketing manager has a KPI that reveals the merits and importance of his actions;
This data demonstrates the ability of marketing to generate opportunities;
In general, measuring this indicator also helps to better coordinate the sales department and the marketing department with the company's development objectives;
Sales reps should regularly populate data into their CRM so that marketing can iran whatsapp shopping data access and exploit this customer knowledge.
33. The reaction time of sellers
Why is this KPI important?
An interested customer with high business potential should not spend a lot of time waiting when making a request for a quote!
The risk of making this type of contact wait: that they run into the arms of the competition.
It is crucial to regularly evaluate this indicator so that sales representatives are as responsive as possible... and do not waste the opportunities generated by marketing actions.
Tip: Use marketing automation methods, especially designed for B2B marketing, by scheduling automatic messages to be sent after a registration on your website, for example. This provides a better customer experience.
34.
To get this rate, divide the number of leads by the number of deals closed during a month, for example.
This marketing KPI indicates how many leads you need to get a signed contract. Based on this data, you will aim to realign your efforts to generate more leads that convert into customers.
Other marketing KPIs
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Some indicators help you to take a step back and compare the investments made with the results obtained.
These are the main marketing KPIs you should keep in mind
35. The number of marketing leads per acquisition channel
This is the number of contacts corresponding to the target audience generated by a specific channel: email, website or other.