Test how auto-translation will affect your site’s content.

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But then, in February 2023, creative director Daniel Lee introduced Burberry's new logo again. This time, we’re talking about something completely different — a modern blue design that nods to its British heritage.

Burberry’s new logo from 2023

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Why did this change happen?

Fashion brands often refresh their logos when a new creative director steps in, reflecting their vision. When Lee joined in October 2022, he aimed to honor Burberry’s past while embracing the future. He called the logo “a modern take on British luxury” and “a new chapter for the brand.”

While I personally liked the first version a bit more, the second logo and its typography have a story and meaning.


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2. Be mindful of auto-translation.

Many users will rely on translation tools to navigate your site, so ensure your design doesn't create confusion or miscommunication. Pay attention to layout, spacing, and typography — translated text must fit well and remain legible.

Let’s bring it to life.

I translated HubSpot’s site from English to German. The result? A polished translated site with no extra spaces, weird letters, or structural issues. Everything looks neat, just like the original: