There are several categories of prohibited topics

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Only images and emojis are allowed. However, images can only be logos, and the use of emojis should be moderate to avoid intrusiveness; text formatting is not allowed. You will have to exclude words written in capital letters, bold or italic. Bulleted or numbered lists, orphan lines, spaces or periods between letters in words and other similar text transformations will not pass moderation; The use of obscene language, even in the form of asterisks, is prohibited; Vague or unclear texts with repeated words are not allowed. In addition to the main link in the URL field, ads can contain one additional link in the ad text in the format @link, t.


me/link, or t.me/link/123. Both links must lead to the same location. If the link leads to a Telegram bot, it can include bot launch parameters. Other link formats, such as shortened URLs, are not allowed, even if they chile phone number list ultimately lead to the correct destination. What is prohibited to advertise via Telegram Ads including: political; gambling and casinos; harmful financial products and services, microloans and financial pyramids; medical services, biologically active supplements (BAS) and medicines; drugs, tobacco and alcohol; fast food chains and fast food; weapons, ammunition and explosives; malware, spam and hacking programs; plagiarism and copyright infringement; advertising that uses clickbait or is misleading; content containing shocking or sexual elements; materials that promote hatred, violence or discrimination.


More details on advertising bans and examples can be found in Telegram Help. Minimum budget size for launching advertising We have already told you that you can use telegram advertising on the official advertising platform only after making a deposit of 2 million euros. Of this amount, a million euros will be spent on advertising, and 1 million will be returned in a year if the total advertising costs for the year exceed €10 million. You may ask, what should a small business do that cannot allocate such a budget for advertising? For this purpose, intermediaries work - agencies that help launch advertising with smaller investments.