The implementation of this strategy has become a confident step

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Objective: to achieve profitability of contextual advertising, to attract new clients to the site. Our strategy The range of services of the trade and manufacturing company KRONAS was very wide, which caused difficulties in launching and optimizing PPC advertising campaigns. During the audit, it was revealed that some types of advertising campaigns that could provide leads and conversions were missing. To achieve the goals set by the client, our team decided to act according to the following plan: analyze how current advertising campaigns work and how profitable they are; set up an analytics system, tracking goals on the site; optimize the performance of current campaigns; launch shopping and Pmax campaigns.


Towards increasing traffic to the site and conversion of the web resource. Progress of work Setting up the advertising account Work with our client's account started during the transition from Universal Analytics to Google czech republic phone number list Analytics 4. The capabilities of the new service allowed tracking events on the client side, which provided more reliable data. In order to be able to receive all the necessary analytics, our specialists performed a full setup of the service: data flow, connection between the advertising account and the Google Analytics 4 account, activated all the necessary parameters for e-commerce.


Also at the first stage, we decided to set up dynamic remarketing to return existing customers to the site. The specifics of KRONAS's actions were such that the online store's offers were often used by specialists, so this type of search advertising was relevant. Optimization of the structure of advertising campaigns During the audit, we found that many small advertising campaigns were launched with a minimal budget. This did not bring any value for promotion and led to the daily budget being spent literally in 2-3 hours, and there was no influx of customers to the site.