What should an internet marketer know

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Sanalyze website and social media statistics, KPIs; operate within the advertising budget; identify the most cost-effective advertising channels; adjust the promotion strategy in accordance with performance indicators: focus on content that sells and remove unprofitable channels; monitor trends and keep up with them. To coordinate promotion activities, an Internet marketer needs to understand their work. They do not necessarily need to be able to write a sales text, but they should know how it is created and what content is most effective. An Internet marketer does not know how to program or design, but they can distinguish good code from bad and understand the principles of creating an attractive website.


He must have an explosive combination of sales knowledge and the basics of related Internet specialties, which will allow him to think through and implement a website promotion strategy. Marketing and IT are closely kenya phone number list interconnected. The specialist takes charge of the following tools, the operating principle of which he must understand: media advertising – creating brand recognition and reputation in the Internet space; contextual advertising – campaign implementation, budget control, finding the most profitable promotion points; search engine promotion – understanding the basics of SEO and the principles of website ranking in search algorithms; SMM and copywriting – the ability to create technical specifications for specialists in these areas; email marketing – knowledge of email distribution services; Viral marketing is the ability to create content that spreads across the web at the speed of light.


The main tasks of a marketer, his key work are listed below. Understand advertising tools All activities related to brand advertising must be, at a minimum, agreed upon with the Internet marketer, and at a maximum – correspond to his concept. Slogans, SMS distribution, media publications, videos, ad texts – everything must pass through the hands of this specialist. What an Internet Marketer Should Know Constantly review the concept and change it The difficulty of an Internet marketer's work is that it is impossible to create a strategy once and for all and stick to it for the rest of your life.