Influencers who subscribe to your accounts are a goldmine! They are followed by thousands, even millions of subscribers. So many contacts and potential leads for your brand.
Why is this KPI important?
When an influencer shares one of your posts, it increases the visibility of kuwait whatsapp shopping data the post and the reputation of the brand, product or service.
As long as the influencer speaks positively... and becomes an ambassador for your brand.
Influencer recruitment is part of the social media strategies that are paying off.
Let’s talk about the performance of email marketing actions . Email is an essential tool for communication, acquisition and engagement.
However, it is necessary to respect many criteria, rules and laws to be effective. Here are some of the marketing KPIs that help to analyze the results in a scrupulous and regular manner.
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19. The deliverability rate
This rate expresses the number of emails that reach recipients' inboxes, rather than the spam folder.
Why is this KPI important?
You must monitor this indicator very closely, with each shipment, because your reputation as a sender comes into play;
Internet service providers have implemented filters to prevent spam from reaching your inbox;
In addition, the GDPR (General Data Protection Regulation) prohibits sending unsolicited commercial emails (especially in B2C) since May 25, 2018.
Among the problems to be solved, deliverability should be one of the priorities. It is important to maintain a high deliverability rate and reduce the bounce rate.
20. The opening rate
This percentage reflects the number of emails that have been opened by recipients.
Why is this KPI important?
A poorly targeted marketing email causes a very low open rate,
an email subject line that is not relevant to your target audience as well,
You must segment contact lists, adapt messages to objectives and practice A/B testing to optimize the opening rate.
21. Click-through rate
These are opened emails that contain at least one link. The click rate represents in percentage the number of clicks made on this (these) link(s).