Internal optimization: where to start

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Internal SEO is an ongoing process. There is no website that can be said to be perfect from an SEO point of view. There is always something to be improved, modified, and improved. Search engines are developing their algorithms, and webmasters need to keep up with new requirements.

Therefore, before proceeding to the actual work on internal new zealand phone number material optimization, you need to conduct an SEO audit. It will help identify weak points, critical problems and understand the scope of upcoming tasks.

Want to get a detailed report on website optimization? Order an SEO audit . PromoPult specialists will analyze the website by more than 100 parameters and give recommendations for its improvement.

It is also useful to audit not only the promoted resource, but also the sites of the main competitors in the search. This will help identify the factors that influence getting into the top for target key phrases. In the process of analyzing competitors, pay attention to the following fundamentally important points:

number of pages in search;
type, volume and optimization of content;
structure and internal linking;
domain age;
meta tag optimization;
commercial factors;
loading speed of different types of pages (main page, content page, product card, etc.);
usability and optimization for mobile devices.
There are popular paid tools for SEO audit of competitors: SimilarWeb, Serpstat, SEMrush and others. This feature is also implemented in the "Search Engine Promotion" module of PromoPult.

Let's move directly to the principles that determine successful internal website optimization.