" Many definitions of content focus too much on information and neglect other elements. Information without context is just noise. Information that you don't present with consideration for form and medium can be lost on the recipient. For example, if you're describing how to change a tire, images will make it clearer to the user. " Source: Camden Gaspar and Diane Burley, " What is Content Strategy? (With Examples) ". Published: 5. 3. 2024.
Content writing is a specific term that refers to the process of planning, writing, and editing web content for digital marketing purposes . This content can include blog posts, video or podcast scripts, e-books, press releases, landing page or social media copy, etc.
“When you write for the web, you not only taiwan email list affect the content, but also the underlying user experience, because users look at the text and headings first. In addition to making sure your content is grammatically correct, it is also important to present it in a way that will engage readers.” (Jakob Nielsen, Designing Web Usability, Indianapolis 2000, p. 100f.)
Content writers use storytelling to promote their brand. They communicate useful and inspiring information that can motivate their audience to take action, such as making a purchase. For example , Caroline Forsey , a content strategist at HubSpot, recommends writing unique content and not settling for what you find online .