Google wants you to create content with users in mind, so that their needs are met and they can have a good experience when using the search engine.
Although keywords and links are still important, we cannot deny that user experience is becoming increasingly important. It is clear that texts must have a good hierarchy of headings, with semantic keywords, with good internal linking, but it is also essential that we offer a good user experience. For this reason, for Google, UX is one of the most important positioning factors, and web design and SEO departments must collaborate.
Advantages of optimizing UX for SEO
If you optimize the UX you will achieve a series of benefits:
Improve your business conversion rate.
Knowledge of the needs of your website's consumers.
Increased user satisfaction.
Improves user loyalty and greece business email database therefore, their recurrence.
Increased traffic across different channels.
Tips to improve UX and optimize SEO
Next, we are going to see 8 tips that will help you improve UX:
Optimize your content
One fundamental thing you should do is to carry out keyword research to find keywords with low competition and thus create a good hierarchy of headings, including semantic keywords and making good internal linking. If we have a business with physical stores, we must optimize our website for Local SEO .
All of this is important, but we must also know that we must offer natural content to users, to offer them a good experience. We must not over-optimize the text with keywords. To carry out Keyword Research you can use the Ubersuggest tool and to find out the best semantic keywords, the SEOquake Chrome extension .