How to Optimize Your Marketing Budget

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Do you know what you want to achieve with your business, but don't know where to start? Here are some tips to implement a winning and profitable strategy.
According to the “ 2017-2018 CMO Spend Survey ” included in the list of bahamas consumer email Gartner report, about half (47%) of the CMOs interviewed worldwide still use traditional methods to calculate the marketing budget. Typically, the budget from the previous year is transferred to the next period, increasing or decreasing it based on the decisions and choices made by the company.

But the world of marketing has changed a lot and it is time for companies to build new innovative strategies to keep up with the times.

Gartner's report reflects this change: two-thirds of the Marketing Directors interviewed, in fact, intend to increase digital initiatives, investing more in analysis, digital ads, e-commerce and social networks .