We know that it’s not enough to just sign up to all social media platforms. For an effective marketing strategy, you need to know where your target audience is . To do this, it’s also important to understand the concept of vertical and horizontal social networks, as they offer different ways of approaching your audience.
So, see below what these strategies are and how they can help your business!
Horizontal social networks
Horizontal social networks focus on interaction between different people. All content on these platforms is accessible to anyone. Therefore, a subscription is not required to unlock more functions or specific areas of the site.
This allows people of all ages, genders, social classes and india phone number resource religions to publish and share content. The biggest examples of horizontal social networks are Facebook and Instagram.
As the algorithms of these social media networks limit the reach of organic posts , the main form of advertising for companies here is advertising through Facebook Ads .
As mentioned, the audience on these networks is broad, so for ads to bring good results, segmenting the audience to reach people interested in your product or service is essential.
Vertical social networks
Unlike horizontal ones, vertical ones are aimed at a specific audience that shares common interests, such as iDent and Busuu, which are for those interested in studying dentistry and languages, respectively.
Therefore, they have a smaller number of people than horizontal networks — which can have more than a billion users.
On these niche social networks, depending on the site, there may be charges for releasing content and tools.
An example of a vertical social network is LinkedIn — focused on networking and the job market. In its Premium version, users who pay a monthly fee have access to different features.
The best opportunities for niche marketing are on vertical social networks, because once people's interests are well defined, the chance of getting the content published is greater .
Knowing your company's own niche and market is essential to connecting with customers and opportunities.