Marketing Automation: How to Create High-Performing Workflows

[nrumohammad0]

Home > Marketing Automation > Marketing automation: how to create high-performance workflows
If you want to get the most out of marketing automation, change your perspective. Think about your customers, get to know them. Sales will follow.
Marketing automation. You’ve heard of it, your competitors are using it, and you’re tempted to do it too… except you still don’t quite understand what it is.


Marketing automation is nothing more than the use of sophisticated list of barbados consumer email software that allows the automation of marketing processes, such as sending emails, posts on social networks or on a blog. All this happens through the construction of workflows, that is, a succession of actions that accompany leads to purchase. Each action must correspond to a response.


But how do you create high-performance workflows?


With databases , sure. But try to think about how many emails you receive every day that promote or try to sell you products that not only do not interest you at that moment, but that do not concern you at all. What is the point of sending, for example, an announcement about products for newborns to teenagers?