What Affects Google Rankings: Factors from Leaked Documents

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The leak revealed that Google often lies when describing the factors that should influence a site's successful ranking in search, in particular, useful content. The famous expression "content is king" is now in question. The search engine was also caught denying signals that, according to its representatives, do not affect ranking in any way, but they are in the documentation.

Important: The documents do not indicate what weight each ranking factor has - they are simply listed.

Based on the content of the documents, we identified panama phone number material several groups of factors that actually influence the ranking of sites in Google search.

Site Age, Domain, and Brand Strength
Site age, or domain authority. Despite repeated statements by search engine representatives about the absence of a so-called "sandbox" for new resources, it seems that it does exist. Google gives priority to sites with history.

Domain name and subdomain names. Google previously stated that it doesn't matter whether you use subdomains or subfolders in your site structure - these options are equivalent. Sites with regional subdomains should pay attention to this.

Brand strength. The search engine evaluates the popularity of a brand by the number of its mentions on the web, and these mentions do not necessarily have to be accompanied by links to the site. As a result, for most small businesses and sites, getting to the top is almost impossible; you will have to pump up the brand and work on your reputation, forming a pool of loyal audience.