Social Commerce is nothing more than the integration of e-commerce with social media. And this is not only good for selling, but also for improving the shopping experience and making it more interactive.
Today, it is possible to make purchases through Instagram and register all of your e-commerce products in your Facebook store.
Another advantage of Social Commerce is that buyers can like , share and comment on products, which is a great way to evaluate and promote them for free. This helps to strengthen your credibility and make customers “work” for your brand.
6. UCG is here to stay
User- generated content, known as UCG , is stealing the iran phone number resource show from traditional marketing and even from influencers . This is because having the evaluation of consumers themselves, sharing their real experiences, generates much more credibility . It is the famous word-of-mouth marketing that has always brought results.
To use this type of content on your social media, invest in campaigns that encourage the use of hashtags or create content where you have space for your followers to share their experiences and opinions.
7. Social Listening: listening ears
To create content that engages and pleases your target audience, it is extremely important to listen to what people have to say about your brand and understand what they expect from your product or service. With social media, this process has become easier and this technique has been called Social Listening.
In addition to gaining insights , monitoring what people are saying online will help you improve your customers' experience , understand market needs, study competitors and create assertive campaigns based on people's behavior online. This also creates alerts for times of crisis since it monitors the sentiment surrounding your brand.
Have you already implemented some of these trends in your social media strategies? It is worth remembering that to achieve good results, it is best to stay tuned to the insights that emerge throughout the year and take advantage of the right moments for each content.
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