It is no secret that many companies schedule messages as tweets in advance, which is of course very convenient. But why do many parties schedule these messages on whole hours? Bol.com, National Geographic and Comedy Central experienced the disadvantage during Remembrance Day, when they sent a tweet during the 2 minutes of silence.
During Remembrance Day last Saturday at eight o'clock in the evening, the entire country was silent. Unfortunately, a number of large companies had forgotten to schedule tweets at exactly 20:00. No bad intentions of course, but it still comes across as annoying.
After the two minutes of silence, I picked up my phone greece mobile phone number list to see if I had any new notifications ( even though I already knew the answer from my Pebble ). Scrolling through my newsfeed, I noticed that Comedy Central had tweeted at exactly 8pm.
It was immediately obvious that it was an automated tweet, but the clumsiness of the message still struck me.
I closed my Twitter app thinking someone had to bite the bullet. And sure enough, not long after, the tweet was deleted and the following ones took its place.