Did you know that acquiring a new customer can cost up to 7 times more than keeping an existing customer? Spending less also means keeping customers in your business!
Small measures such as phone calls, emails and anticipating customer pain points help to avoid an increase in your company's churn rate . Worrying too much about attracting and capturing new customers without paying due attention to existing ones will cause your company to go around in circles, without moving forward.
So, always pay attention to consumer behavior and whether they yahoo email list are dissatisfied with your service or support. You avoid losing money and can help improve processes within the company.
Customer success is not only tied to the satisfaction they demonstrate with your company. Loyalty only happens when the customer feels that the service provider or supplier is generating good results.
But what does this mean? Generally, staying too much in your comfort zone and believing that your company is already delivering enough can cause irreversible damage, such as seeking out other competitors.
The focus should be on the responsibility that everyone in the company has towards customer satisfaction, that is, the product or service must be efficient, the service excellent, the billing adequate, the price fair and continuous efforts to ensure that the experience remains pleasant .
9. Seek out experts
Sometimes we want to embrace the world and do everything on our own, but things can go off track and not produce the expected results.
An intention that was to spend less ends up being more expensive than it should be, if you had help from people who are experts in the subject. That's why our last tip is: seek out experts!
Just as we need a doctor to diagnose and prescribe the medicine that will solve our problem, marketing specialists have the expertise to put together a more assertive strategy to promote your business and help you invest more effectively.
This way, you spend less money on a single action than trying several different techniques, and you also have more time to focus only on the sales that will arise .