To a savvy seller, this could be a sign that it's time to reopen the file. How does the data enrichment process work? Most businesses enrich their b2b data using a data enrichment tool or sales intelligence software . To do this effectively, there are certain steps you need to follow. Evaluate your current data are your b2b databases filled with incomplete or inaccurate information? You may be missing the mobile numbers of your decision-makers or some firmographic data about your target accounts, such as their size or annual revenue.
Start by identifying the missing data band data points from your current records in order to choose which enrichment software to use, as each tool specializes in different types of data. For example, some enrichment platforms provide incredible insights into the technologies used by companies, but do not offer any data for enriching mobile phone numbers . Cognism is a data enrichment software that provides reliable b2b contact information, including manually verified phone numbers, firmographic and technographic information, and contextual data discover cognism segment your audiences to enrich many data enrichment software charges based on the number of contacts you want to enrich.
To keep costs down, be selective about which audiences you enrich. As a rule, top priority is given to decision-makers in target companies. It is also wise to focus on people who are already qualified. Knowing the job title of a prospect you're pursuing is helpful, but not as important as knowing the job title of a prospect who has been interacting with your brand on social media for months. Another strategy is to consider your campaigns dedicated to a specific audience segment.