At this very moment, given the high competition in the market and the continuous technological advances that have made the business landscape so digitalized, if there is any avenue yet to be exploited by companies to improve their results, it is email marketing.
In order to get the most out of email marketing, you will need to use a specialized email marketing application, as this will ensure that your emails reach your contacts' inboxes and will also provide you with many conveniences, such as having pre-designed templates or analytical tools to measure your results.
The 5 reasons why you should do email marketing
Leaving aside the benefits of using the services of an email marketing company, let's focus on australian consumer email list the benefits we get from using this technique: email marketing. We will focus on the top 5, although there are many more.
1. Sending mailings improves your brand image
2. Email marketing is a profitable medium
3. Anyone can use it
4. It is very easy to use
5. Real-time statistics
To begin with, you should know that email marketing allows you to improve your image and the positioning of your brand in the mind of the consumer.
You can run loyalty campaigns to generate engagement with your contacts and this will allow you to achieve a better image.
Furthermore, in these times where the Internet is so present in our lives, if you decide to use mailing as part of your communication strategy, your contacts will perceive you as a company that is up to date technologically speaking and will have a more valued image of your business.
The most obvious reason to do email marketing is its profitability, and that is… Is there any reason more important than effectiveness to have to invest in something?
With a 4,300% ROI, it is the most profitable online marketing tool in existence. To give you an idea of its potential, a McKinsey study reveals that email marketing converts 40 times more than Facebook and Twitter combined. Beastly. Too much to do without.