Social media will undergo important changes this year that will emphasize the role that these platforms play in the world of digital marketing. The main business trends in social media for 2017 are a perfect example of this. Company priorities are very clear and technology and investment are combined to benefit the objectives to be met.
1. Integrating customer service with social messaging
Companies are taking advantage of the rise of services from various instant communication applications (Facebook Messenger, WhatsApp and Snapchat, among others) to establish relationships with their customers. In 2017, the resolution of doubts, special attention, product requests and similar aspects will be easier thanks to the use of this technology.
Business trends in social media
2. Employees become the best team available
This trend known as “Employee Advocacy” means that employees are the best way indonesia consumer email list to promote the place where they work. That’s right: through a well-designed strategy, each employee will promote the company through their social networks, generating greater credibility and more efficient lead capture.
On the other hand, it is necessary to mention that this process must be organic, never forced in any way and logically, each positive word expressed by the worker must also arise from his own experience. Once all these elements are gathered, the result will be better than expected.
3. Adequate training in everything related to social networks
Nowadays, everything related to pages like Facebook, Twitter , Instagram or Pinterest is not just about fun and entertainment: it is a part of digital marketing that requires specialized knowledge and absolute preparation. Therefore, in 2017, the number of companies training their employees in these subjects will increase, with the aim of having a staff trained in each and every aspect of these important networks, such as content creation, attracting followers and promotion in general.