Best practices for retargeting prospects

[Rakibul200]

To save time and be more efficient according to ben mouquet , french sales director at cognism, bad data can be extremely detrimental to sales effectiveness. Incorrect or outdated data forces salespeople to spend time searching for and correcting information rather than on productive sales activities.I've seen salespeople who spent over of their time prospecting and building wealth. Salespeople are there to open doors, build relationships with prospects, and make sales pitches - they're paid to do that, not to update the basics.

With an effective enrichment tool , salespeople job seekers data can update the data they need quickly and focus on what they do best: selling . By having access to a large volume of accurate data, they can successfully engage with their target audience. When you have direct access to a contact’s email address , mobile number, linkedin profile, you can run multi-channel outreach campaigns more successfully. This multi-channel approach increases your engagement by times compared to a single-channel approach.

Similarly, having visibility into the company, its technology stack, its sector of activity, its size, its recruitment needs, its funding received, will make you more credible.To improve relationships between marketing and sales enriched data provides a wealth of insights into leads that can be used by marketing for nurturing, through personalized content campaigns. When leads are hot and ready to be handed off to the sales team, complete and up-to-date data gives sales a detailed view of the prospect's journey.