Use Complementary Visuals

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Mayer and Moreno explain that our working memory has two channels for information acquisition and processing: a visual channel and an auditory channel.

When we use both channels simultaneously through well-designed visuals and complementary audio, we can significantly enhance learning and engagement.

Here are three critical implications for engagement:

Cognitive load management. Visuals help in distributing information processing across both channels, reducing cognitive load and making content easier to digest.
Dual coding. When information is presented both visually and verbally, it creates two mental representations, enhancing recall and understanding.
Emotional resonance. Visuals have a unique capacity to evoke emotions quickly, fostering a deeper connection with the content.
To leverage these insights, here are some tactics I recommend.

When creating a YouTube video or explainer video, ensure afghanistan whatsapp number database your visuals enhance rather than simply repeat your narration.

For example: In an instructional video on time management, rather than just showing a talking head explaining tips, the video could show visualizations of a clock ticking, calendar pages flipping, or a “to-do list” being checked off.

Why it works: These visuals complement the narration by adding context and reinforcing the concept, which can make the abstract idea of “time management” more concrete and relatable for viewers.