Why are AI marketing bots so popular in 2024?

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What is an AI marketing bot?
Why are AI marketing bots so popular in 2024?
9 Best AI Marketing Bots You Need to Try
What is an AI marketing bot?
An AI marketing bot is software that uses artificial intelligence, like machine learning and natural language processing, to generate responses based on user prompts. These AI bots use specific datasets, like your company’s or industry data, to generate the best, most accurate responses.

AI bots designed for marketers can help automate certain tasks, such as content ideation and outlining, image generation, and video editing, or help you better personalize the user experience.


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AI is everywhere — and it’s changing the way many marketers think about their jobs. To understand why AI marketing bots are so popular, I went straight to the source: marketing experts.

I asked Tom Jauncey, CEO of Nautilus Marketing, why he thinks AI marketing bots are so popular in 2024. He argues that the core reason these tools have gained such momentum is their efficiency and effectiveness.