4. You will deliver personalized, original and quality content : this is essential to attract qualified traffic to your website and position yourself as an expert. Here you must take care of the type of information and sources you use, include graphic and audiovisual elements that contribute, and structure the content to make it more understandable, for example, through lists, bold and subtitles.
5. You will design a correct Email Marketing campaign : don't even think about buying databases! Here you must create one based on permissions, otherwise your emails will earn a trip to the trash or will be classified as SPAM. On our site you can learn other steps to develop an effective campaign .
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6. You will be aware of your customers' needs : this will allow you to adjust your strategy to respond to these requirements and obtain positive results. This way, users will have greater closeness and trust with the brand.
7. You will optimize your site for mobile users : I assure you that your clients will not like a site that does not comply with this characteristic, they want to navigate easily and quickly. In addition, as stated by the company LeadG2, in its e-book “ The 10 Commandments of Inbound Marketing ”, in 2015, Google modified its algorithm and introduced a part that penalizes those sites not optimized for mobiles. So having a mobile-friendly website is a priority.
8. You will not ignore SEO : To achieve greater visibility, optimize user experience and increase sales opportunities, it is necessary to improve search engine positioning. Therefore, SEO is an essential tool.
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9. You will use social media appropriately : sharing content on these platforms georgia consumer email list is not only an effective way to boost a brand's image, but it is also an excellent opportunity to communicate with customers, as long as there are no annoying promotions or inappropriate comments from the company.
10. You will measure the results of your strategy : without metrics there is no progress, you need to know the results of the strategy to define possible changes or adjustments, thus benefiting your brand and especially your customers.
These points can also be added to the need to deliver value at each stage of the funnel, create landing pages designed for customers and include effective calls to action that do not interrupt users.
We can certainly think of more than ten commandments, but the basic thing is to plan before acting, to understand that Inbound requires constant learning and that the willingness to change or modify what has been done must be part of the strategy.
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