AB Data

No, we are not going to talk about Neuromarketing today. In “Managing numbers or clients? From market share to brain share” we are going to discuss the evolution of B2B strategy and how its approach to commercial management has changed a lot in recent years, especially in the industrial field.

In ...

Hybrid B2B sales (to a new professional buyer) are sales models that combine different digital-virtual channels (e-commerce, online chats, video conferences, etc.) with physical channels (sales meetings, fairs, events, etc.).

Why? To satisfy the desired experience of a new emerging B2B professional ...

Providing a great B2B customer experience, for an Industrial company, means knowing perfectly the problems of its customers before, during and after the first transaction in order to be able to help them in all their interactions.

Through highly personalized value propositions adapted to the ...

Throughout history, companies have been governed by an Organization Centric culture , focused on the product, with the customer being a simple means to achieve profits. However, today this is no longer enough.

In recent decades, consumer society has evolved in an does thailand use telegram ...

Another key point is to ensure that Customer VoC is at the centre of the entire organisation and not just directed at the marketing team.

Finally, give the importance they deserve to marketing operations to move quickly and flexibly. These can be carried out through dedicated people and tools, such ...

A B2B Sales Strategy has one obvious peculiarity: it needs to convince professionals. In order to be able to “sell” to experienced B2B or Industrial professionals, it is necessary to convince them with solid and reliable benefits and experiences, in a long and complicated process.

Reducing the B2B ...

Customer Marketing is a type of marketing strategy that consists of focusing on, investing in, and developing a B2B or Industrial company's existing customers, rather than prioritizing the acquisition of new kuwait phone number owner customers. It is different from generalist B2B-Industrial ...