AB Data

Human psychology plays a powerful role in marketing. According to Harvard professor Gerald Zaltman , an overwhelming “95% of our purchasing decision-making takes place in the subconscious mind.” And at the core of all that decision-making are the emotions and uncontrolled impulses that actually ...

Creating an online store comes with risks and challenges. The biggest challenges one may face include lack of communication infrastructure, lack of staff to support e-commerce websites, cybersecurity issues, shopping cart abandonment, and many more. Converting visitors into leads, customers, and ...

Of course, it depends on the topic and the audience you are addressing, but you will see for yourself when you start writing.

Create an interesting title and attract your readers.
The title is especially important because it's the first thing your visitors will see and pay attention to, so you want ...

Not every visit to a website has real business value. You can work day and night to get people to your pages , but if they’re not the right people in the right frame of mind, you won’t get sales. That’s why the most savvy marketers focus less on traffic for traffic’s sake and instead focus on how to ...

Starting an email list is at the top of the priority list for WordPress users after successfully creating their websites or blogs. When you get a subscriber, you’ve basically gained a potential customer who is already interested enough in your brand to give you their email address.

However, if you ...

There are several methods to integrate these channels and make the most of your marketing efforts. Depending on your marketing goals, you can try one or more of the following strategies:

1. Share social profile buttons through your newsletters or emails.
Include clickable social media buttons or ...

Hiring a local SEO agency is a big decision that can have significant long-term consequences for your business. There are many reasons to choose one company over another, but it often comes down to the caliber and experience of the staff in this field. If you are looking for local SEO packages, this ...

People's experiences and opinions will always be highly valued, so as an online marketer and budding entrepreneur, you should take them fully into account.

Collecting customer feedback on your website can be really easy and at the same time hugely beneficial if done the right way.

The easiest way ...

While digital marketing continues to try to reinvent itself every year, the simple truth is that there are some basic marketing principles that probably won’t change until Elon Musk’s Neuralink becomes the new normal.

What has changed year-over-year is the attention span of our target audience ...

It seems that e-commerce and online stores are all the rage these days, with many suggesting that opening one is better than an actual brick-and-mortar store. But should you follow this business advice? Or should we stick to the traditional brick-and-mortar approach?

In this article, we will help ...