AB Data

When Classicism Complements Modernism
No matter how successful your inbound marketing campaign is, there comes a time when traditional communication in the form of personal contact is required. When is the right time for this? This is where lead scoring helps : the more interaction a potential ...

The most important part of employer branding is sourcing, identifying promising employees. The classic way to do this is with a job advertisement. To give applicants a good overview of the company, you should provide them with enough information. They will find this primarily on your website ...

Your fans have a problem and want a solution. Offer them different ways to resolve the problem. A personal conversation is generally the first choice. This is because the issue can be discussed directly. Alternatively, you can contact them via private email. Be active and extend a hand by getting in ...

Share, like, post, tweet, comment - social media marketing offers just as many opportunities as it does pitfalls. If a social media campaign goes wrong, a shitstorm immediately follows. To avoid this in the future, we have put together some valuable tips.

Social media marketing has many advantages ...

Nowadays, brands only reach their customers on the Internet if there is added value or if there is interaction. Compared to an online banner, conversations and recommendations about an offer are therefore more promising. In addition, more and more people are active in social networks in order to ...

Localization is key
So simply translating is a waste of time and money. When you translate English content elements into German, you have to rework them so that the expectations of the German reader are met and accordingly add more facts and remove personal assessments. A good content marketing ...

The closed-loop analytics integrated into HubSpot provide you with valuable data to optimize your email targeting. Email metrics are recorded and analyzed. You can segment your emails more specifically and get to know your contacts' needs even better.

Using detailed analyses and A/B tests, HubSpot ...

Standstill. Stagnation. Innovation backlog. These are the terms that come to mind when I read the " Monitoring Report Digital Economy 2018 ". According to it, the degree of digitization of the German economy is 54 out of 100 possible points. The same as the previous year. And one point less than in ...

Employee photos create trust and give the company a face. Use the "About us" site and the "Team page" to present your visitors with a friendly image of you. We even go so far as to integrate selected employees with a short profile into our landing pages. Potential customers then know straight away ...

Maintain contacts
The second step is to reach the next level of the lead management funnel. A successfully generated lead and entry in the database do not necessarily mean a customer is ready to buy. First, the interested party must be provided with the right advertising materials and information at ...