AB Data

People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one.

You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to ...

Did you know that 90% of customers read your reviews before visiting your business? Among those, reviews on Google My Business are some of the most trusted.

Additionally, 85% of customers don’t trust reviews that are more than three months old and 40% of people only look at reviews from the past ...

Top 20 Questions to Ask Before Investing in a Franchise
So you want to invest in a franchise. You've done your research and looked into what type of franchise you're interested in running, and perhaps you've even connected with a franchisor in your area.

Before your initial meeting, it's important ...

Is Marketing During a Recession Worth It?
Over the course of the past few years, businesses of all types, sizes and descriptions have been forced to navigate uncharted waters as we make our way through a rapidly-changing, global economic downturn. Many business owners are looking for ways to cut ...

Imagine you’re a coffee shop owner—let’s call it “Sunrise Joe.” You just opened, even though coffee joints are on every corner. The grand opening was thriving and full of new customers and coffee lovers. You gained a few followers on the social media channels you set up.

Yet, as time passes, many ...

In the crowded world of Instagram, a strong visual is only half the battle. The best captions for Instagram can transform a simple image into a viral sensation, a brand story, or a powerful call to action. Think of your caption as the secret sauce—it adds flavor, context, and personality.

This ...

Since Google was created on September 4, 1998, the algorithm has been constantly updated. Several times a month and even several times a day. This secret algorithm allows the search engine to offer ever more relevant results. However, during the company's 22 years, many specialists have carried out ...

You have implemented many web marketing actions to bring Internet users to your site. These cost you money and it is necessary to optimize visits as much as possible in order to improve your conversion rate and lower your acquisition cost as much as possible. You can try to optimize a web page as ...

With nine years of existence under its belt, Instagram is the social network that has experienced the most rapid growth with nearly 400 million users and an average of 80 million photos posted each day . Its principle is very simple: share photos and short videos with the community that follows you ...

Today, more and more companies, businesses or institutions want to benefit from visibility on the Internet. But embarking on the creation of a website requires a certain human and financial investment, so you have to make sure to do things correctly and without rushing too much. Although the choice ...