AB Data

When we checked this hypothesis using Google Analytics, we found that the two best-selling products actually accounted for around 60% of sales, so we came up with the idea of ​​making the best-selling products more prominent.

What was unique about Tsuchiya's approach was that he "identified areas ...

In this session, a professional web analytics specialist explained the analysis process, using Google Analytics to demonstrate "from what perspective and in what steps does he look at the numbers, what does he think, and what does he derive from them?"

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From the left: Mr. Yamada ...

He said that sales through data feed initiatives are no longer something that "will increase if you do it," but rather that "if you don't, they will fall," and that the introduction of data feeds is now a must.He said that data feeds, which are "a system for sending and receiving updated data from a ...

In this case, it was concluded that when it comes to implementing upstream communication design, measures, and creative initiatives, it is important to first visualize the data, create a foundation for measurement, and then implement the PDCA cycle .

Next, Nakagawa from Creators Match Inc. will ...

A large digital marketing conference called "Digital Kannazuki" was held in Fukuoka for two days from October 19th to 20th, 2016.

This event, which was being held for the first time, was planned with the desire to raise the level of digital marketing talent in Kyushu, and about 400 people applied ...

Now, we have explained the two features, Keyword Flag and Exact Match Share, their specifications, purpose, and how to use them.

These features may seem like merely "convenient features," but from these we can understand that there are some "prerequisites" for using AdWords, such as the following ...

(Of course, if your environment is such that it is difficult to gain impression share in the first place due to low keyword bids or low relevance to your ads, this is an issue that goes beyond match type, so you need to determine this first.)

In conclusion, you need to examine the queries attracted ...

Let’s move on to why this keyword flagging feature exists: the importance of continually adding quality queries as keywords .

You might be wondering, "Is it even important to add keywords? If you collect a wide range of queries with partial matches and then filter them with excluded keywords, then ...

However, in reality, in the pursuit of operational rationality, the following ad group structure is sometimes adopted (or ended up being adopted):


This is a case where a portfolio is created and operated with "ad group x match type" in which conversions and CVR are ensured by strengthening bidding ...

Google AdWords has a wide variety of operational variables and many features to support them.

These features are not provided simply because they are convenient; there is a reason for each one. And those reasons have a consistent axis, a platform philosophy.

Even if Google AdWords offers a high ...