AB Data

Who doesn't like to be innovative? I think the vast majority does, and that's why we're always looking for new products and new developments in our daily lives. But is this an attitude that we should apply in our marketing strategies?

Today we are going to talk about this topic and discover to what ...

The color wheel is a graphic representation that segments and organizes colors based on the tone or hue of each one.

The concept of the color wheel is probably familiar to you, as we all studied it in school.

However, back then you were too young to fully understand how important advertising is ...

Nurturing Flow and Newsletter are two Email Marketing strategies that have very different purposes and applications. Understand how each of them can be useful to generate more leads!

As a Digital Marketing Consultant , I have had contact with companies of very varied sizes and sectors.

From the ...

If one of your concerns when producing content is making it interesting, you've come to the right place! In this section you'll find some essential tips to make your content successful.

Fabio, while walking through a sports store, sees a woman in the champions section. Fabio immediately becomes ...

It's definitely not the same! A wild horse is not the same as riding a horse, nor is an earthquake the same as six monkeys on the move, nor is having grey hair and a cough the same as having a basket, and much less is an apathetic guy the same as an atypical duck. It's not the same, no sir!

We ...

A good callout on social media can be the difference between online conversion, user engagement, and good results for your brand. Learn how to create an ideal callout for the main social networks!

Social media holds one of the biggest promises for those working with digital marketing, but it is ...

Let’s face it: Facebook marketing done right can be a huge time-consuming task. There’s a lot to do: scheduling, content management, monitoring, implementing results… the list is huge and can be a bit overwhelming.

But don't despair! Technology exists to help us. Social media, tools and apps have ...

As the song says: "change the superficial, change the deep, change the way of thinking, change everything in this world" and marketing could not be alien to this. The increasingly dizzying changes in the digital world have made it necessary for companies to adapt to a new reality.

Digital ...

Domino's is one of the most famous pizzerias in the world, but did you know that it is also a technology company? In this article we will explain how digital transformation strategies have made Domino's grow exponentially in recent years.

Despite not being a recent story, I am impressed by how such ...

India is the second most populous and connected country in the world, second only to China. However, its technology is growing rapidly, making it one of the countries with the most startups and innovations.

In this context, there is a significant focus on what this country has to offer from ...